Our DNA: Marco Olbert – Trend DJ & Storyteller at Social DNA

Marco blends creativity and empathy into stories that aren’t just heard — they’re felt. With a fine sense for people, timing, and emotion, he brings creative ideas to life and crafts content that truly connects. His secret? Curiosity, honesty, and the perfect mix of strategy and intuition.

How did you come to Social DNA?

To be honest, I just wasn’t happy in my previous job anymore. So, during my morning train rides, I’d often scroll through LinkedIn — and suddenly there it was: the position at Social DNA. The rest? History. 😊

What fascinates you about social media marketing?

Without a doubt: the people behind the screens. I love the combination of psychology, creativity, and timing — the challenge of delivering the right content piece at exactly the right moment, with the right message and emotion. Plus, social media is constantly evolving, which keeps both the mind and creativity sharp.

Why did you choose Social DNA?

Already in my first conversation with Carmelo, I realized: here, it’s not just about expertise — it’s about the people behind it. The exchange was honest, open, and on equal footing. I immediately felt I could speak freely, without pretense or poker face. That was a strong sign for me that authenticity and transparency aren’t just buzzwords here — they’re lived values.

What is your strength and how do you bring it to projects and partners?

I think I’m good at looking at things from different perspectives to develop new ideas and solutions. I like to question, think a few steps ahead, and aim to get the best out of every idea.Creativity plays a big part in that — and I love it when something we create truly moves or surprises people.

What dreams and goals are you pursuing?

I want to keep learning as much as possible and never lose my curiosity.In the long term, I see myself in a role where I can help others grow — both personally and professionally.Outside of work, music remains my big passion. I continue to produce, celebrate streaming successes, and still see myself behind the decks at a few events. 🎧If you’re curious: just search for Adam Stacks on your favorite streaming platform.

What do you particularly like about Social DNA?

The honest, open, and respectful way we interact with one another.You quickly feel at home here because appreciation isn’t just communicated — it’s lived.

Which drink should not be missed when toasting?

That totally depends on the mood, location, and weather. 😄Here’s my current favorites list (alphabetically):Gin Basil Smash, Gin Fizz, Gin Tonic, Gremount, Helles, Holy Aperoli, Paloma (recently added), and Whisky Sour. 🍹