How we built a successful corporate influencer program in B2B together with MANN+HUMMEL
Introduction
How can you increase brand awareness on social media — without investing millions in paid campaigns? This was the question MANN+HUMMEL faced in 2021. As the global market leader in filtration, they wanted not only to boost their visibility, but also to strengthen their employer brand and establish their employees as authentic voices for the company. Together with us, MANN+HUMMEL built an innovative corporate influencer program that laid the foundation for a strong, global community: the “Filtration Ambassadors.”
Overview
Customer
MANN+HUMMEL
Industry
Industrial Goods
Zielgruppe
Services
Corporate Influencer
Social Media Strategy
“Social DNA has been a true long-term partner for us from the very start. The collaboration was characterized by great experience and a lot of flexibility. On the one hand, they helped us tremendously with their know-how and strategic advice; on the other hand, they were always willing to respond to our individual needs. Whether it was about new ideas, challenges, or stumbling blocks, Social DNA always helped us find suitable solutions and continuously develop the program.”
Lisa Hofmeier
Organic Social Media and Corporate Influencer Management
We help our customers to realize their digital potential
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