The relevance of podcasts continues to rise, becoming an essential medium for knowledge sharing and marketing. As passionate podcast fans and social media enthusiasts, we’ve searched for the best podcasts focused on social media marketing. Along the way, we’ve discovered not only exciting conversations, in-depth analyses, and practical tips but also inspiring experts who generously share their knowledge.

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In this list, we introduce you to 12 podcasts that will keep you updated on the latest trends, provide valuable strategies, and offer proven methods—whether you’re a beginner or an experienced marketer. Enjoy listening!

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Social Talk

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Link: SOCIAL TALK Podcast

(Available on all platforms)

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Hosts: Jessica Haltenhof and Martin Wroblewski

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Topic: Social Media Trends

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Language: German

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Description: The Social Talk Podcast offers exciting insights into the world of social media. Industry experts, creators, and brands share their experiences and strategies on current trends, viral successes, and the challenges of everyday social media business.

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‍Behind the Experts

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Link: Behind the Experts Podcast (Available on all platforms)
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‍Host: Lutz Hanus
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Focus: Social Media Insights
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Language: German
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Description: Together with Lutz Hanus, founder of Studio Noix, this podcast features exclusive interviews with high-profile speakers from the conference. Expect exciting discussions, inspiring stories, and valuable insights from the world of social media and digital communication.
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Here on Behind the Experts, Nemo Tronnier, CEO of Social DNA, joined Lutz Hanus to discuss current topics. Tune in: Behind the Experts – Episode 26: In conversation with Nemo Tronnier (Social DNA)

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‍Likes, Leads... Umsatz!

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Link: Social Media Marketing Podcast with Björn Tantau (Available on all platforms)
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Host: Björn Tantau
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Focus: Social Media Strategy
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Language: German
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Description: The Likes, Leads... Umsatz! podcast delivers proven strategies and profitable methods to consistently gain more customers through social media.
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In this episode, Nemo Tronnier, CEO of Social DNA, joins Björn Tantau to discuss current trends. Tune in: How the “TikTokization” is transforming social networks | Interview with Nemo Tronnier from Social DNA

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Adsventure Performance Playbook

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Link: Adsventure Performance Playbook Podcast: Social Ads Insights for More Growth & Revenue (Available on all platforms)
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Host: Florian Litterst
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Focus: Social Media Strategy
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Language: German
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Description: This podcast provides valuable insights and strategies for successful social ads on platforms like Facebook, Instagram, and TikTok. A must-listen for advertisers, performance marketers, and marketing professionals who want to understand which strategies really work.

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‍Social Media Schnack

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Link: Social Media Schnack Podcast by Thorsten Ising (Available on all platforms)
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Host: Thorsten Ising
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Focus: Social Media Updates
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Language: German
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Description: The Social Media Schnack podcast features exciting guests, current developments, and deep insights into the world of social networks.
Nemo Tronnier, CEO of Social DNA, also joined Thorsten Ising to discuss the latest trends. Tune in!

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‍New Com

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Link: New Com Podcast (Available on all platforms)
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Host: Jason Modemann
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Focus: Social Media Marketing & E-Commerce
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Language: German
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Description: The New Com Podcast offers valuable insights, trends, and strategies from the fields of marketing and e-commerce, focusing on developments beyond simple transactions and conversions, emphasizing the entire customer journey and complete sales funnel.

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‍Haken dran

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Link: adsdiesdas – Social Media Advertising Podcast (Available on all platforms)
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Host: Gavin Karlmeier
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Focus: Social Media Updates
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Language: German
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Description: Get social media updates three times a week—detailed when necessary. With rotating guests and familiar voices, this podcast discusses the latest developments and trends. Originally launched as a daily overview of Twitter’s takeover by Elon Musk, it now explores the many facets of the evolving social media landscape.

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‍‍adsdiesdas

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Link: adsdiesdas – Social Media Advertising Podcast (Available on all platforms)
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Host: Daniel Levitan
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Focus: Social Advertising
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Language: German
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Description: This podcast covers everything from the basics of the ad manager to the latest performance marketing trends. Daniel, Julian, and René share their expert knowledge in a relaxed atmosphere, discussing the latest topics around ads with practical tips and deep insights.

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‍‍Baby Got Business

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Link: Baby Got Business Podcast – Apple Podcasts (Available on all platforms)

Host: Ann-Katrin Schmitz
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Focus: Social Media Marketing
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Language: German
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Description: Baby Got Business is your guide to social media marketing and the creator economy. Ann-Katrin Schmitz meets exciting guests shaping the digital landscape, with episodes focusing on inspiring career paths, practical learnings, and valuable insider insights from the industry.

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‍Nerds

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Link: Nerds Podcast – Apple Podcasts (Available on all platforms)
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Host: Jan Stranghöner
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Focus: Social Media Trends
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Language: German
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Description: The Nerds podcast brings powerful social media marketing insights! Jan Stranghöner, Alexander Boecker, and special guests share practical experiences around ad setup, optimization, and delivery on Facebook, Instagram, LinkedIn, TikTok, and more.

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‍Social Vita

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Link: Social Vita Podcast (Available on all platforms)
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Hosts: Paulina Schumann & Pascal Fiedler
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Focus: Social Advertising
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Language: German
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Description: Paulina and Pascal take you on their journey of building a podcast from scratch while simultaneously growing one of the most exciting social media agencies. As the creative minds behind charles & charlotte, they share industry experiences, challenges, and successes—offering exclusive insights, insider tips, and candid conversations about building a successful business.

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9:16 Marketing Moves

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Link: Podcast 9:16 Marketing Moves - 9:16 by WeCreate | Agentur für TikTok und Vertical Video Marketing

(Available on all platforms)

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Hosts: Adil Sbai and Magnus Folten

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Focus: Social Media Trends

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Language: German

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Description: The smartphone has turned marketing 90 degrees – TikTok, Reels, and Shorts now shape trends and culture. In entertaining episodes, Adil Sbai and Magnus Folten analyze iconic brands or talk to creators like Herr Anwalt and the Lochmann twins about the future of marketing.

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Feed und Fudder

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Link: https://allfacebook.de/podcast

(Available on all platforms)

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Hosts: Alexander Hein und Nicola Kiermeier‍

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Focus: Social Media Insights

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Language: German

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Description: The “Feed & Fudder” podcast delivers crisp social media insights in 20-minute episodes each week. Whether you're a seasoned professional or just starting out, this show offers valuable takeaways for your daily social media work. The format is hosted by Nicola Kiermeier and Alexander Hein, with support from Allsocial.de.

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By the way: Our CEO Nemo Tronnier joined Episode 47 titled 'How to Guarantee Failure – A Guide' – definitely worth a listen!

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Social First

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Link: Social First | Social Media Marketing | Podcast on Spotify

(Available on all major platforms)

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Hosts: Lilli Ferreira and Hailey Truong

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Focus: Social Media Insights

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Language: German

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Description: Every Tuesday, Lilli and Hailey take their listeners on a deep dive into the world of TikTok, Instagram & more. With a mix of marketing know-how, pop culture, and the latest trends, they deliver engaging insights and analysis from the world of social media. Whether you're a marketing pro or just addicted to scrolling – Social First brings you the content you actually need.

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